The Balance of Opposites
RVCA is the brainchild of company Founder, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as naturally on the shelves of boutiques as on those of a local skateshop, RVCA is brought together by a group of like-minded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself.
PM Tenore's intention from the very beginning was to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle, all in an original way. At the forefront of this vision has been RVCA's Artist Network Program ("ANP"), a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence.
Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community, RVCA, in essence, has redefined the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, chaos; past, present. For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture, and above all doing it with integrity; as a united family and close-knit community.
THE BALANCE OF OPPOSITESLearn more about RVCA
RVCA Sport for Women was launched and the RVCA Bali and Tokyo stores opened.2018
RVCA won the SIBA Men's Brand of the Year (Australia).2017
Opened Santa Monica store.2016
RVCA won the SIMA Men’s Brand of the Year (2010, 2011, 2012, 2013, 2014).2014
RVCALOHA was launched.2012
PM Tenore builds RVCA Sport training facility at RVCA HQ.2010
RVCA Sport was launched.2009
RVCA x Erin Wasson collaboration.2009
Moved to new HQ on 16th St in Costa Mesa.2009
RVCA partners with Antonio Colombo and Cinelli bikes on launch of “Pressure.”2008
The RVCA store on the historic corner of Haight & Ashbury was opened.2007
RVCA made its MMA Debut with BJ Penn.2006
RVCA launched the ANP Quarterly magazine.2005
The Artist Network Program was established to create a platform for artists and give back to charities.2002
PM Tenore started RVCA from his garage with partner Conan Hayes.2001
ANP: Barry McGee / David Choe / Kevin Ancell / Kelsey Brookes / Aaron Rose / DMOTE
Surf: Alex Knost /Makua Rothman / Danny Fuller / Colin Moran / Sage Erickson
Skate: Curren Caples / Andrew Reynolds / Kevin “Spanky” Long / Kader Sylla
Sport: BJ Penn / Rafa and Gui Mendes / Marcus “Buchecha” AlmiedaADVOCATES