RVCA

RVCA
THE BALANCE OF OPPOSITES

RVCA is the brainchild of company Founder and President, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as naturally on the shelves of boutiques as on those of a local skateshop, RVCA is brought together by a group of like-minded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself.

PM Tenore's intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA's Artist Network Program (ANP)- a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence.

Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community, RVCA in essence has redefined the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, chaos; past, present. For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community.

THE BALANCE OF OPPOSITES

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Launch RVCA Sport for Women/ Opened RVCA Stores in Bali and Tokyo

2018

SIBA Men’s Brand of the Year (Australia)

2017

Launched RVCALOHA

2012

SIMA Men’s Brand of the Year (2010, 2011, 2012, 2013, 2014)

2010

Launch RVCA Sport

2009

Opened VASF on the historic corner of Haight & Ashbury

2007

MMA Debut with BJ Penn

2006

Launched ANPQuarterly magazine

2005

The Artist Network Program is established to create a platform for artists and give back to charities

2002

PM Tenore starts RVCA from his garage with partner Conan Hayes

2001

T-Shirts / Wovens / Denim / Pants

Workwear with a Fashion Twist

ANP : Barry McGee/David Choe/Kevin Ancell/Kelsey Brookes/Aaron Rose/DMOTE

Surf : Alex Knost/Bruce Irons/Makua Rothman/Danny Fuller/Colin Moran/Sage Erickson

Skate : Curren Caples/Andrew Reynolds/Kevin “Spanky” Long/Kader Sylla

Sport : BJ Penn/Rafa and Gui Mendes/Marcus “Buchecha” Almieda