Know the feeling
Jay Occhilupo wins Olympic Gold surfing in a wavepool.
A BIKINI KINDA LIFE
The campaign celebrates life spent in a bikini and a spirit of colourful expression, carefree adventure and passion for the surf.
BILLABONG V1 LIFE VEST
After a near death wipeout at Mavericks in 2011, Shane Dorian – the world’s best big-wave- surfer – designs and trials an inflatable life vest, for critical heavy water situations.
LIFE’S BETTER IN BOARDSHORTS
One of the great universal truths that became a defining campaign. It has continued to evolve, living on today in its new call-to-action “Life’s Short.”
PARKO WINS THE WORLD TITLE
After four runner-up finishes, Joel Parkinson finally gets the monkey off his back by winning the Pipeline Masters and the World Title on the same day.
Born out of our love for the ocean and a desire to pay homage to the roots of Billabong, our Surf Capsule collection pairs style and performance together in full celebration of women in the water.
I SURF BECAUSE
The campaign that celebrated the individuality of surfing and Billabong’s diverse personalities. The team spoke from their hearts and let us in on why surfing ignited their passion and changed their lives.
THE FIRST RECYCLER BOARDSHORT
The Recycler boardshort program begins, turning plastic bottles into performance boardshorts. To date the Recycler program has taken millions of bottles out of the lineup and landfills.
DESIGN FOR HUMANITY
Billabong’s annual marquee event supports humanitarian and environmental charities through an evening of art, music, fashion and surf culture.
RISING SUN BOARDSHORTS
The most iconic boardshorts of all time, made famous by the most iconic surfer of the modern era. Andy Irons bombing from the sky at big Banzai Pipeline wearing his red Rising Sun shorts captured the bouldlessness of the new millennium.
ANDY IRONS WINS FIRST WORLD TITLE
The hugely popular Kauaian tore through pro surfing, winning three consecutive world titles with a compelling brand of heart-on-sleeve surfing.
THE FIRST BILLABONG XXL
The annual Billabong XXL Awards recognize the heroes of big wave surfing at a time when new waves are being ioneered and limits being pushed. Mike Parsons wins the inaugural XXL award for riding a 66-foot wave at Cortes Bank. “Snips” received a check for $66,000.
OCCY WINS THE WORLD TITLE
After coming close fifteen years earlier and after having walked away from surfing entirely to sit on his lounge, the greatests comeback story in the sport is complete when Mark Occhilupo finally wins the world title…and the surfing world celebrates!
LAYNE BEACHLEY WINS HER FIRST WORLD TITLE
You know how this story ends, with Layne winning seven world titles in total and becoming the most successful female surfer ever. Before, during and after her reign Billabong was a major sponsor of the women’s world tour.
THE FIRST BILLABONG CHALLENGE
With pro surfing becoming increasingly structured and uninspiring, Billabong ejected, launching its own surf contests, putting the best surfers in the best waves.... which led to today’s WCT tour.
THE FIRST ZIPPERLESS WETSUIT
Billabong patents the world’s first zipperless wetsuit, turning wetsuit design on its head and setting the template for wetsuits today.
BILLABONG’S FIRST SNOW OUTERWEAR
Billabong heads up into the mountains, releasing it’s first snow outerwear and signing it’s first snow team rider, Noah Slasnek.
SURF INTO SUMMER
“Trying to describe what surfing feels like to someone who doesn’t surf, you’ll come off like a total idiot. Guaranteed.”
With that line Billabong launched the era of the VHS surf movie and suddenly every grommet paddled out thinking he was Occy or Butto.
Part punk, part skate, part surf, the Bad Billys collection fused these counter culture movements together under the trademark skull and cross bones. It broadened the brand, closed the door on dayglo, and ushered in a hardcore era when the streets met the beach.
THE BILLABONG PRO
At a time when the pro tour was largely held in weak, city beachbreaks, Billabong raised the prizemoney, made the contest mobile across the whole North Shore of Oahu, waited for the biggest swell of the winter and sent the surfers out at Waimea.
FIRST STRETCH BOARDSHORTS
Billabong develops the first stretch boardshort and redefines performance boardshorts.
When the world was making short boardshorts, Billabong disrupted the market by going long.
BILLABONG GOES ABROAD
Billabong successfully expands from a Queensland-only brand into a global company.
BILLABONG WELCOMES JOE ENGEL
Joe Engel becomes Billabong’s first pro rider.
THE FIRST BILLABONG BOARDSHORTS
Hand cut from durable, heavyweight canvas, Billabong’s first pair of boardshorts are hand-sewn on the Merchant’s North Burleigh kitchen table. The shorts soon evolve with triple stitching and flat thread for comfort, and a classic mull leaf print becomes Billabong’s first big hit.
OUR FIRST BIKINI
Rena Merchant stitched and sold crocheted bikinis from the back of her van in Angourie, beginning a tradition of casual beach style that lives on with Billabong Women’s today.
BOARDSHORTS / BIKINIS / WETSUITS / ADVENTURE DIVISION / OUTERWEAR / APPAREL & FOOTWEAR / ACCESSORIES
It all starts with the best boardshorts and Bikinis.
The philosophy is simple: make the best quality products for surfers around the world.
Billabong strives to place a premium on quality craftsmanship and design across multiple key product categories.
Billabong has evolved with a passion for surf not only as a sport, but as a lifestyle that extends to every facet of our culture: art, music, and style. Our deep connection to the ocean inspires everything we create, an authentic love that’s led us to become the leader in surf apparel and accessories. By seamlessly blending uncompromising quality and original design with our deep heritage of surfing, we strive to be like the surfer waiting for their next wave: always looking forward while remembering where we came from.
Men’s Surf: Griffin Colapinto, Italo Ferreira, Jack Freestone, Joel Parkinson, Shane Dorian, Jack Robinson, Ryan Callinan, Frederico Morais, Ethan Ewing, Tyler Warren, Kai Hing, Creed McTaggart
Women’s Surf: Courtney Conlogue, Laura Enever, Alessa Quizon, Felicity Palmateer, Isabella Nichols, Macy Callaghan, Josie Prendergast, Pacha Light
Men’s Snow: Bode Merrill, Wolfang Nyvelt, Tadashi Fuse, Garrett Warnick
Women’s Snow: Maddie Mastro
The team is our DNA.
At Billabong we are driven by the desire to Inspire Youth. We have a commitment to innovation, the environment, the community, and offering uncompromised quality to all who come in contact with the Billabong brand. This includes our support and sponsorship of some of the best athletes in the world. These behaviors shape and mold our actions and control the way we think, feel and create. The platform we stand upon comes in the form of surf, snow and wakeboarding lifestyles. Within these realms is a world of forward-looking and progressive style, art, environmental and humanitarian efforts, music, product, events, personalities and digital activations that all shape the way we communicate. Ultimately Billabong's purpose is to inspire and activate the communities in which we inhabit.