Billabong

Billabong
Know the feeling

Since ’73 it’s been our mission…

To Inspire youth through progressive surf culture.

“I just wanted surfers to feel special; to realize that we were the luckiest people in the world! And that was the thinking behind the saying, ‘ONLY A SURFER KNOWS THE FEELING.” For me, ‘THE FEELING’ is paddling into a wave and realizing all of a sudden that this magical force has a hold of you, this thing you can feel but can’t see. It’s the feeling of locking into that power, feeling it beneath your feet, and just going with it. But ‘THE FEELING’ is something different for everybody. Surfing is what you want it to be, and that’s why that saying has really resonated. It’s like surfing; it’s individual. It’s always amazing how Billabong regenerates and moves ahead and faces get older and new faces appear. For Billabong it’s all about staying young and building products people love; great boardshorts, great bikinis.”

- Gordon Merchant, Billabong Founder

THE OLYMPICS
Jay Occhilupo wins Olympic Gold surfing in a wavepool.

2024

A BIKINI KINDA LIFE
The campaign celebrates life spent in a bikini and a spirit of colourful expression, carefree adventure and passion for the surf.

2014

BILLABONG V1 LIFE VEST
After a near death wipeout at Mavericks in 2011, Shane Dorian – the world’s best big-wave- surfer – designs and trials an inflatable life vest, for critical heavy water situations.

2014

LIFE’S BETTER IN BOARDSHORTS
One of the great universal truths that became a defining campaign. It has continued to evolve, living on today in its new call-to-action “Life’s Short.”

2013

PARKO WINS THE WORLD TITLE
After four runner-up finishes, Joel Parkinson finally gets the monkey off his back by winning the Pipeline Masters and the World Title on the same day.

2012

SURF CAPSULE
Born out of our love for the ocean and a desire to pay homage to the roots of Billabong, our Surf Capsule collection pairs style and performance together in full celebration of women in the water.

2010

I SURF BECAUSE
The campaign that celebrated the individuality of surfing and Billabong’s diverse personalities. The team spoke from their hearts and let us in on why surfing ignited their passion and changed their lives.

2010

THE FIRST RECYCLER BOARDSHORT
The Recycler boardshort program begins, turning plastic bottles into performance boardshorts. To date the Recycler program has taken millions of bottles out of the lineup and landfills.

2007

DESIGN FOR HUMANITY
Billabong’s annual marquee event supports humanitarian and environmental charities through an evening of art, music, fashion and surf culture.

2007

RISING SUN BOARDSHORTS
The most iconic boardshorts of all time, made famous by the most iconic surfer of the modern era. Andy Irons bombing from the sky at big Banzai Pipeline wearing his red Rising Sun shorts captured the bouldlessness of the new millennium.

2005

ANDY IRONS WINS FIRST WORLD TITLE
The hugely popular Kauaian tore through pro surfing, winning three consecutive world titles with a compelling brand of heart-on-sleeve surfing.

2002

THE FIRST BILLABONG XXL
The annual Billabong XXL Awards recognize the heroes of big wave surfing at a time when new waves are being ioneered and limits being pushed. Mike Parsons wins the inaugural XXL award for riding a 66-foot wave at Cortes Bank. “Snips” received a check for $66,000.

2001

OCCY WINS THE WORLD TITLE
After coming close fifteen years earlier and after having walked away from surfing entirely to sit on his lounge, the greatests comeback story in the sport is complete when Mark Occhilupo finally wins the world title…and the surfing world celebrates!

1999

LAYNE BEACHLEY WINS HER FIRST WORLD TITLE
You know how this story ends, with Layne winning seven world titles in total and becoming the most successful female surfer ever. Before, during and after her reign Billabong was a major sponsor of the women’s world tour.

1998

THE FIRST BILLABONG CHALLENGE
With pro surfing becoming increasingly structured and uninspiring, Billabong ejected, launching its own surf contests, putting the best surfers in the best waves.... which led to today’s WCT tour.

1995

THE FIRST ZIPPERLESS WETSUIT
Billabong patents the world’s first zipperless wetsuit, turning wetsuit design on its head and setting the template for wetsuits today.

1994

BILLABONG’S FIRST SNOW OUTERWEAR
Billabong heads up into the mountains, releasing it’s first snow outerwear and signing it’s first snow team rider, Noah Slasnek.

1992

SURF INTO SUMMER
“Trying to describe what surfing feels like to someone who doesn’t surf, you’ll come off like a total idiot. Guaranteed.”
With that line Billabong launched the era of the VHS surf movie and suddenly every grommet paddled out thinking he was Occy or Butto.

1987

BAD BILLYS
Part punk, part skate, part surf, the Bad Billys collection fused these counter culture movements together under the trademark skull and cross bones. It broadened the brand, closed the door on dayglo, and ushered in a hardcore era when the streets met the beach.

1987

THE BILLABONG PRO
At a time when the pro tour was largely held in weak, city beachbreaks, Billabong raised the prizemoney, made the contest mobile across the whole North Shore of Oahu, waited for the biggest swell of the winter and sent the surfers out at Waimea.

1985

FIRST STRETCH BOARDSHORTS
Billabong develops the first stretch boardshort and redefines performance boardshorts.

1985

LONG BONGS
When the world was making short boardshorts, Billabong disrupted the market by going long.

1982

BILLABONG GOES ABROAD
Billabong successfully expands from a Queensland-only brand into a global company.

1980

BILLABONG WELCOMES JOE ENGEL
Joe Engel becomes Billabong’s first pro rider.

1975

THE FIRST BILLABONG BOARDSHORTS
Hand cut from durable, heavyweight canvas, Billabong’s first pair of boardshorts are hand-sewn on the Merchant’s North Burleigh kitchen table. The shorts soon evolve with triple stitching and flat thread for comfort, and a classic mull leaf print becomes Billabong’s first big hit.

1973

OUR FIRST BIKINI
Rena Merchant stitched and sold crocheted bikinis from the back of her van in Angourie, beginning a tradition of casual beach style that lives on with Billabong Women’s today.

1972

BOARDSHORTS / BIKINIS / WETSUITS / ADVENTURE DIVISION / OUTERWEAR / APPAREL & FOOTWEAR / ACCESSORIES

It all starts with the best boardshorts and Bikinis.
The philosophy is simple: make the best quality products for surfers around the world.
Billabong strives to place a premium on quality craftsmanship and design across multiple key product categories.
Billabong has evolved with a passion for surf not only as a sport, but as a lifestyle that extends to every facet of our culture: art, music, and style. Our deep connection to the ocean inspires everything we create, an authentic love that’s led us to become the leader in surf apparel and accessories. By seamlessly blending uncompromising quality and original design with our deep heritage of surfing, we strive to be like the surfer waiting for their next wave: always looking forward while remembering where we came from.

Men’s Surf: Griffin Colapinto, Italo Ferreira, Jack Freestone, Joel Parkinson, Shane Dorian, Jack Robinson, Ryan Callinan, Frederico Morais, Ethan Ewing, Tyler Warren, Kai Hing, Creed McTaggart

Women’s Surf: Courtney Conlogue, Laura Enever, Alessa Quizon, Felicity Palmateer, Isabella Nichols, Macy Callaghan, Josie Prendergast, Pacha Light

Men’s Snow: Bode Merrill, Wolfang Nyvelt, Tadashi Fuse, Garrett Warnick

Women’s Snow: Maddie Mastro

The team is our DNA.

At Billabong we are driven by the desire to Inspire Youth. We have a commitment to innovation, the environment, the community, and offering uncompromised quality to all who come in contact with the Billabong brand.  This includes our support and sponsorship of some of the best athletes in the world. These behaviors shape and mold our actions and control the way we think, feel and create. The platform we stand upon comes in the form of surf, snow and wakeboarding lifestyles. Within these realms is a world of forward-looking and progressive style, art, environmental and humanitarian efforts, music, product, events, personalities and digital activations that all shape the way we communicate. Ultimately Billabong's purpose is to inspire and activate the communities in which we inhabit.