Boardriders Club Terms & Conditions
Effective Date: April 2026
PLEASE READ THESE GENERAL TERMS AND CONDITIONS OF USE (GTCU) CAREFULLY. BY JOINING THE BOARDRIDERS LOYALTY PROGRAM, YOU ACKNOWLEDGE THAT YOU HAVE READ AND ACCEPTED ALL THE CONDITIONS STATED IN THESE GTCU AND ALL CONDITIONS INCLUDED BY REFERENCE. IF YOU DO NOT ACCEPT ALL OF THESE CONDITIONS, YOU MAY NOT PARTICIPATE IN THE BOARDRIDERS LOYALTY PROGRAM.
The BOARDRIDERS loyalty Program (hereinafter, "BOARDRIDERS" or the "Program") is a multi-brand and multi-country loyalty Program offered by NA PALI SAS and its Subsidiaries (collectively, "the Companies"), each being responsible for marketing, within the European Union, the United Kingdom and/or Switzerland, brands of the Boardriders community such as Quiksilver, Roxy, Billabong, DC Shoes, Element, RVCA (and for some, also certain third-party brands) (the "Brands").
Wishing to offer an innovative customer experience, the Companies have partnered by creating and operating this joint loyalty Program, the management of which has been entrusted to NA PALI (the "Managing Company"), in order to allow customers or prospects (i) who meet the eligibility criteria described in Section B of these GTCU and (ii) who have consented to join the Program (the "Members"), to accumulate and benefit from rewards and other advantages within the Boardriders community as described below.
Depending in particular on their purchases of products of the various Brands (or, depending on eligibility, certain third-party brands) marketed by all the Companies (or their franchisees and affiliated commission agents participating in the Program) and certain interactions with the latter, notably on mobile applications and/or social networks, Members may, through this joint Program, accumulate points with a view to converting them into rewards, and obtain personalised benefits, notably on the basis of information provided by the Member, which they may assert at all participating websites and stores of the Boardriders community, as specified in Section C below. It is nevertheless specified that, although using certain functionalities of social networks such as Facebook, notably for the attribution of points within the framework of the Program, the Program is not associated with, managed, backed or sponsored by any of these social networks.
Membership in the Program further allows Members to benefit from a unique online Member Area, according to the conditions set out in Section E below.
This new Program thus terminates the various loyalty Programs that NA PALI SAS and certain Subsidiaries had implemented independently, according to the conditions brought to the attention of the members of those Programs by NA PALI SAS and said Subsidiaries. Unless they object, persons who were still members of these independent Programs at their end date may automatically benefit from this new Program, while retaining the points and benefits they had acquired at the end date of their loyalty Program.
TO THE EXTENT AND UNDER THE CONDITIONS AUTHORISED BY LAW, NA PALI, in its capacity as Managing Company, may at any time, at the sole discretion of the Managing Company and the other Companies, review, restrict or modify the rules, regulations and benefits of the Program, as well as the eligibility criteria and other characteristics of the Program, or may suspend or stop the Program in whole or in part, at any time and without notice, at the sole discretion of the Managing Company and the other Companies.
In the event of a modification/deletion/reduction of the Program, its eligibility criteria or any other characteristic, the Points you have acquired or Benefits that have been granted to you (as defined in Section A) may consequently be terminated or expire, without any compensation of any kind being due to you.
In the event of the termination of the Program, your Member Area and all your associated Accounts will be deactivated and deleted, following notification.
Members are thus invited to regularly review these GTCU as well as the rules, regulations and benefits of the Program as described on the Program presentation page accessible from each Site.
A. Definitions
Eligible Purchase: has the meaning given to it in Section D;
Benefits: has the meaning given to it in Section G.
Account: designates the account that a Member creates on a Site and which gives them access to their Member Area. Only persons who have joined the Program may create an Account and benefit from a Member Area, this creation being able to be concurrent with or subsequent to their joining the Program. The methods for creating an Account and accessing the Member Area are described more fully in Section E.
Member Area: designates the unique space as described in Section D to which each of the Accounts that a Member has created in accordance with Section E gives access. The provision of a Member Area is reserved exclusively for Members of the Program. The loss of Member status leads to the closure and deletion of this Area and the associated Account(s) allowing access to this Member Area.
Stores: has the meaning given to it in Section C.
Member or "you": person who has joined the Program.
Point: unit without monetary value valued within the framework of the Program and generated by the Member either following Eligible Purchases on the Sites and in participating Stores or by participation in other events organised by the Managing Company or by one of the Companies, the accumulation of which entitles the holder to the attribution of Benefits. The regime for Points is set out in Section F hereof.
Sites: has the meaning given to it in Section C.
Companies: has the meaning given to it in the preamble of these GTCU;
B. Eligibility Conditions for the Program
Membership in the Program is possible for any natural person possessing the legal capacity to contract, residing in one of the countries listed above and having reached at least 18 years of age (or the age of majority in their country of residence) at the time of registration for the Program.
By accepting these GTCU and thus submitting a request to join the Program, you declare that you meet these eligibility criteria.
Notwithstanding your eligibility for the Program, the Managing Company reserves the right to delete your online space (and the associated customer accounts) and/or your participation in the Program if it determines, at its sole discretion, that you have breached these GTCU, that you possess more than one (1) BOARDRIDERS account, or that the use of your account or of content or elements belonging to the Managing Company is detrimental, unauthorised, misleading, fraudulent or unlawful.
C. Participating Sites and Stores
The BOARDRIDERS Program is valid:
- on the online sales sites of the Companies under the Brand names (or under the Boardriders name when these sites are active), in their respective distribution territories (the "Sites");
- and in retail stores under the Brand names and under the Boardriders name, (i) either belonging to one of the Companies, (ii) or operated by franchisees or affiliated commission agents of the Companies subject to their acceptance to participate in the Program, and this, for all stores, in the various distribution territories concerned (list available on the store locator available on the websites of each Brand) (hereinafter, the "Stores").
The list of Sites and/or Stores may be modified and updated at any time; which the Member expressly acknowledges and accepts. The Member is thus invited to consult it regularly.
Any purchase or interaction with a Site or Store no longer part of the Program will not entitle the holder to the acquisition of any Point from the time of its withdrawal from the Program; and this, without prior information to Members, which the Member expressly acknowledges and accepts.
Similarly, any purchase or interaction with a Site or Store newly in the Program will give rise to the acquisition of Points from the time of its entry into the Program; without prior information to the Member being necessary.
D. Principle of the BOARDRIDERS Program
As a Member of the Program, you can obtain Points according to the terms specified in Section F, through:
(i) the purchase of products of one of the Brands or products of eligible third-party brands as determined by each of the Companies at its sole discretion (excluding purchases of e-gift cards, gift cards, shipping and handling charges as well as sales taxes for purchases) on any of the Sites and in any of the participating Stores, as identified in Section C ("Eligible Purchases"); and by
(ii) participation in activities allowing the obtaining of additional Points, offered from time to time by the Managing Company or by one of the Companies for one-off operations, for certain Sites or Stores and/or for certain Brands (for example, doubling of Points on Tuesdays, participation in a survey, etc.).
The Points thus obtained give you access to certain Benefits as specified in Section G.
Member status also allows you to benefit from certain value-added services such as:
- the provision of a unique Member Area allowing the Member to view all information related to their membership in the Program, such as their purchase history with the Companies (on a Site or in a Store), the number of Points collected, the available Benefits, their respective expiry dates, the value-added services to which the Member has access, etc. The Customer Area also allows the Member to update their personal information, their contactability data and/or their preferences (including in terms of commercial prospecting);
- free delivery and returns;
- access to private sales and other events.
To join the Program, simply request the creation of an Account in any of the Stores or register online by creating an Account on any of the Sites, according to the process described in Section E.
Membership in the Program is optional. Any person may make purchases on one of the Sites without joining the Program, by using the "Guest" procedure offered on each of the Sites and more fully described in the General Terms and Conditions of Sale applicable on the Site concerned. Similarly, any person may make purchases in Store without opening an Account at the checkout.
As the Member Area is reserved solely for Members of the Program, the creation of an Account, whether in Store or on one of the Sites as explained in Section E below, conversely implies the desire to join the Program. Without consent to this membership in the Program during the creation of the Account, the Account creation procedure cannot be completed. The person may nevertheless continue their purchases according to the "Guest" procedure as explained above.
You may unsubscribe from the Program at any time by making a request for the erasure of your data. You may make the request in any of the Stores or online via this form. In such a case, your Member Area and all your associated Accounts will be deactivated and deleted from the time of your unsubscription from the Program.
E. Account Creation and Provision of a Member Area
Creation of an Account directly on one of the Sites
The procedure for creating an Account on the Site is as follows:
- Step 1: you enter the required information in the online Account creation form and choose a password (your login will be the email address registered by you). Mandatory information is specified to you by an asterisk on the online form and consists of your title, surname, first name, telephone and email;
- Step 2: you validate the creation of your Account by (i) registering and confirming a password; which you undertake to keep secret, and (ii) accepting these GTCU, thus giving you access to your Member Area;
- Step 3: you receive a confirmation email.
Creation of an Account in one of the Stores:
The procedure for creating an Account in a Store is as follows:
- Single Step: you provide at a minimum the mandatory information requested at the checkout (namely your title, surname, first name, telephone, and email);
If you wish to have access to your online Member Area, you will need to finalise the creation of your Account online, via the hypertext link that will have been sent to you at the email address provided at the checkout.
Once your Account is created and finalised, you will have the possibility to add your loyalty card to your smartphone wallet. You may then present it at the checkout to benefit from your Benefits, consult your Points balance, and access all your Account information.
The creation of an online Account remains optional, however, and does not condition your eligibility for the Program. If you have created an Account from a Store but do not wish to activate an online Account, you will not be able to access your Member Area but you will still be able to obtain the status of your Points and Benefits directly in Store and benefit from value-added services reserved for our Members such as free delivery and returns, access to private sales, etc.
It is however specified that an Account created on an online sales Site or from a Store under a Brand name is technically recognised only for the sites or geographical extensions of the Sites falling under the same Brand. To access your Member Area from the online sales Site under the name of another participating Brand, you must create an Account on that other Site. You will nevertheless access the same Member Area, regardless of the online Account used to access it, the content of the Member Area to which the created Account(s) give(s) access being common and unique to this joint Program with the exception, in an ancillary manner, of Benefits specific to a Brand or a given Store such as themed events.
In order for your Program membership experience to be the most complete, notably with the receipt of exclusive BOARDRIDERS offers, the Managing Company recommends that you subscribe to all Program emails.
You will regularly receive emails from the Managing Company and/or the Companies within the framework of the Program. Some of them will be marketing emails, if you are subscribed to them, while others will be commercial or technical messages in connection with your membership in the BOARDRIDERS Program (these commercial emails will be, for example: welcome message, account statements, messages signalling the obtaining of Benefits and other information intended to facilitate the management of your Member Area and your membership in the Program).
At any time, you may unsubscribe from marketing messages, commercial messages, or both. If you unsubscribe from marketing messages, you will not be informed of all the Benefits that would be signalled to you if you accepted to receive these messages (for example, birthday offers and other promotions). In such a scenario, the Member acknowledges and accepts to release the Companies from any liability in the event of an impossibility to assert their rights to the Benefits. You can nevertheless always have access to your Program Member status, acquired Points and Benefits by logging into your Member Area.
You guarantee the accuracy of the information you communicate to us and you are solely responsible for any incorrect, incomplete or outdated information. The Managing Company reserves the right to request proof of the identity of any person already a Member or wishing to become a Member of the Program at any time, notably in the event of homonymy. You also undertake to inform us of any misappropriation of or suspicion of misappropriation of your identifiers linked to one of your Accounts.
Only one (1) membership in the BOARDRIDERS Program is authorised per person (same name and same email address), even if the same person may, as mentioned previously, have several Accounts giving them access to their Member Area. In the event of a dispute concerning the ownership of your Account, the registration will be deemed made by the authorised holder of the email address indicated at the time of joining. For the purposes of these GTCU, the "Authorised Account Holder" is the natural person who was assigned the email address indicated by an Internet access provider, an online service provider or another organisation (for example, company, educational establishment, etc.) responsible for the assignment of email addresses for the domain associated with the indicated email address.
Membership in the Program, Points and Benefits are non-transferable, personal and reserved for personal and non-professional use by the Members concerned. Membership, Points and Benefits may not be assigned.
F. Obtaining Membership Points and Membership Benefits
The terms for obtaining Membership Points and Membership Benefits are described on the Program presentation page accessible from each Site.
G. Updating your account
To participate in the Program, you must provide a valid email address and password. Your user password is strictly confidential. Any person knowing your email address and password can log in via one of your Accounts to your Member Area. You undertake to inform us of the theft or loss of your password or the unauthorised use of your email address and password as soon as you become aware of it. WE ARE NOT RESPONSIBLE FOR LOSSES OR DAMAGES OCCURRING IN THE EVENT OF NON-COMPLIANCE WITH THESE OBLIGATIONS ON YOUR PART.
It is your responsibility to keep your information up to date and to inform the Managing Company of any eventual change by modifying the information on your user account. You will be solely responsible for outdated, incomplete or inaccurate information. The Managing Company may in no case be held liable if you do not receive certain Points or Benefits because of outdated, incomplete or inaccurate data.
H. Fraudulent use of the Program
Any fraud, attempted fraud or theft on a Site or in a Store, any abusive or inappropriate use of the Program, any abnormally high number of transactions carried out over one or more days, any payment incident or, more generally, any breach by you of these GTCU, will lead to the automatic suspension or permanent cancellation of your membership in the Program. The Managing Company reserves the right to suspend or deactivate your BOARDRIDERS account and/or cancel your Benefits without any right of claim or compensation on your part. Furthermore, Points acquired in breach of these GTCU or through abusive or fraudulent use will be cancelled without any form of compensation.
BY PARTICIPATING IN THE BOARDRIDERS PROGRAM, YOU ACKNOWLEDGE THAT THE PROGRAM, THE BENEFITS, THE OFFERS AND THE SITES ARE PROVIDED "AS IS" AND AS AVAILABLE, WITHOUT WARRANTY OR CONDITION OF ANY KIND, EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES AND CONDITIONS OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE OR YOUR EXPECTATIONS.
THE MANAGING COMPANY DISCLAIMS ALL LIABILITY FOR LOSS RESULTING FROM THE USE BY A THIRD PARTY, WITH OR WITHOUT YOUR KNOWLEDGE, OF YOUR PASSWORD OR YOUR ACCOUNT.
I. Settlement of disputes and Applicable Law
In the event that you are located in France: Your access to the Program implies unreserved acceptance of these GTCU. These shall prevail over any prior document and/or Program. In the event of a dispute between the Managing Company and you, we respectively undertake to seek an amicable settlement as a priority.
Failing an amicable agreement, and in accordance with the provisions of Articles L612-1 et seq. of the Consumer Code, you may initiate a mediation procedure free of charge with the Ombudsman of the Federation of E-commerce and Distance Selling (FEVAD):
60 rue la Boétie
75008 Paris
relationconso@fevad.com www.fevad.com.
To find out the terms for referral to the FEVAD Ombudsman, click here.
In the event that you are located outside France, the User may initiate, at their choice, any conventional mediation procedure and call upon the mediator of their choice, initiate any other alternative mode of dispute resolution, or else refer the matter to the competent courts. We invite you to contact one of the European Consumer Centres (https://commission.europa.eu/live-work-travel-eu/consumer-rights-and-complaints/resolve-your-consumer-complaint/european-consumer-centres-network-ecc-net_fr).
These GTCU are governed by French law, without prejudice to the mandatory consumer protection provisions of the law of your country of residence.
J. Personal data privacy policy
As part of the processing of Members' personal data implemented for the purposes of managing the Program, the Companies process this data in their capacity as joint data controllers and have concluded for this purpose a joint responsibility agreement, the main lines of which have been published on the Sites and which is accessible here (hereinafter the "Joint Data Controllers"). The conditions for implementing these processes and the rights available to Members are defined below.
1. Personal data collected and persons concerned
The Joint Data Controllers are required, before or during the execution of the Program, to collect directly from you (for example through information entered by you when creating your Account and your Member Area), and indirectly (for example, during your purchases on the Sites or Stores in order to identify Eligible Purchases) information concerning you, such as:
- identification elements and contact details (title, surname, first name, telephone number, email);
- personal information (for example, optionally, date of birth);
- information on the monitoring of the commercial relationship with the Sites and Stores and Brands purchased such as your Eligible Purchases, product exchanges or returns, as well as on other actions carried out by the Member for the purposes of allowing the Joint Data Controllers to count these actions and grant them the Benefits provided for under the Program;
- information on the execution of the Program such as information linked to the granting or use of Benefits, claims;
Each form or service used within the framework of the Program limits the collection of your personal data to what is strictly necessary and clearly indicates:
- the objective of collecting this data (purpose);
- if this data is mandatory or optional for the management of the Program. Failure to respond may hinder (i) membership in the Program (ii) the granting or use of Benefits and/or (iii) the counting of Membership Points;
- who may take cognizance of it (essentially the Joint Data Controllers);
2. Purposes and legal grounds for the processing of your personal data
The collection of your personal data pursues the following specific purposes:
- For processing whose legal basis rests on the performance of a contract (here the Program) with the Members:
Your access to the Program, the creation of an Account and your Member Area, the animation and operation of the Program, and the granting of the Benefits provided for herein,
- For processing whose legal basis rests on the legitimate interest of the Brands (except in particular cases where local regulations require the Companies to collect your consent):
- The carrying out of prospecting, survey, product test and promotion actions as well as the sending of newsletters regarding the life of the Program to Members, or even the sending of informational communications solely on the status of your Program (reminder of your Points, your Benefits, ...);
- The elaboration of commercial statistics;
- The organisation of competitions, lotteries or any promotional operation (excluding gambling and games of chance online subject to the approval of the National Gaming Authority (ANJ) or equivalent foreign authority).
- Special case of direct marketing:
By subscribing, via your Member Area, to the sending of newsletters on the Program and/or the Brands marketed by the Companies, the Joint Data Controllers will process your personal data to manage your subscription, including the sending of targeted information on the products of said Brands or services offered by the Companies through various means (such as electronic messaging or SMS).
We draw your attention to the fact that this data processing includes the analysis of Members' profiles to determine what their preferences are and what products or services are therefore the most appropriate for sending them personalised communications likely to interest them.
Each Member has the right to withdraw their consent to the processing of their personal data at any time and to object to direct marketing. In this scenario, the Brands will no longer be able to send newsletters and promotional offers to the Member. Each Member can unsubscribe at any time from newsletters by various means explained in Section E.
3. Retention period
The Joint Data Controllers will retain your personal data for the following periods:
- all personal data collected from Members will be retained for the entire duration of the commercial relationship and for an additional period strictly necessary with regard to each of the purposes pursued. The Joint Data Controllers may provide any desired clarification in this regard;
- for personal data necessary for compliance with legal and regulatory obligations, notably compliance with limitation or archiving periods, they are retained for the legal periods (10 years maximum) on a dedicated archive database;
At the end of these periods, the personal data of Members will be either deleted or anonymised for studies and/or statistics.
4. Recipients of Members' personal data
Within the framework of the purposes defined above, the Joint Data Controllers inform the Members that their personal data:
- are intended primarily for the services of the Joint Data Controllers, including the Managing Company and the Companies, notably so that Members can assert with the Companies via their Sites and Stores the Benefits acquired within the framework of the Program or be informed of the number of points they have in their loyalty account and within the framework of direct marketing as explained above;
- may be communicated securely to their service providers, suppliers and its subcontractors, the latter only using the data in the name of and according to the instructions of the Joint Data Controllers and within the strict framework of the performance of the services provided by the Joint Data Controllers to the Members;
- are kept with all appropriate physical, technical and organisational measures to ensure their security and confidentiality, with a view notably to protecting them against any loss, accidental destruction, alteration, and unauthorised access;
- may be transferred securely to third parties to fight against fraud and more generally any criminally reprehensible activity or even respond to an injunction from the judicial or administrative authorities;
- are stored in France but may also be transferred to service providers or other subcontractors in a country that is not a member of the European Union. This type of transfer of personal data will be carried out by virtue of and in compliance with applicable laws and within a contractual framework determining the conditions of intervention and security of the service providers. In particular and for third countries not recognised by the European Commission as offering an adequate level of protection to personal data, the contractual framework put in place with said service providers and subcontractors is based on the standard contractual clauses published by the European Commission (reference 2021/914). This contractual framework is reinforced, as necessary, by technical and organisational measures aimed at ensuring an adequate level of protection for the personal data processed. For more details on the contractual guarantees put in place within the framework of the transfer of personal data, please contact us at the contact details specified in Section J.6 below.
5. Members' rights
In accordance with data protection regulation, Members have, at any time, a right of access, rectification, deletion, erasure and to the portability of their data, as well as a right of limitation and objection to the processing of their personal data.
Each Member may exercise all of their rights:
- By mail: Délégué à la Protection des Données, 162 Rue Belharra, 64500 Saint Jean de Luz, France
- By contact form by clicking here.
You may also object, at any time, to direct marketing, or withdraw your consent, by using the link provided for this purpose at the end of the newsletter or other commercial communication email, or via the Member's Member Area or by indicating it directly in one of the Stores.
For other processing for which your express consent was requested, you have the right to withdraw your consent at any time according to the same terms as those mentioned above.
You are informed that by refusing to receive communications relating to the Program, you acknowledge and accept that you will not or no longer be informed of the acquisition of Benefits relating to the Program, and acknowledge that you must inquire in one of the Stores or consult your Member Area yourself to find out your rights or not to Benefit(s). In such a scenario, you acknowledge and accept to release the Joint Data Controllers from any liability in the event of an impossibility to assert your rights to Benefit(s).
In addition to the aforementioned rights, each Member may define directives relating to the retention, erasure and communication of their data in the event of death by writing to the email and postal addresses specified above.
Finally, each Member has the right to lodge a complaint with the competent supervisory authority if the Member considers that the Joint Data Controllers are using their personal data inappropriately.