Chief Digital Officer
Ms. Reece has more than 20 years of experience in ecommerce and online marketing, with a focus on developing ecommerce systems.
In her current role as Chief Digital Officer, Mrs. Reece drives Boardriders global ecommerce strategy to maximize portfolio impact and profit for all of the Boardriders brands.
Previously, Ms. Reece served as the Senior Vice President of Ecommerce and Customer Experience, and the Vice President of Global Ecommerce for the Billabong Group. Earlier in her career, Ms. Reece served as the CEO of Swell.com, the Head of Ecommerce at PacSun, the General Manager of MP3.com, and the Vice President, Digital Products & Marketing at Vivendi Universal.