--- title: "RVCA - The Balance of Opposites | Boardriders" description: "Transcending trends, RVCA is a design-driven lifestyle brand rooted in the balance of opposites. Explore unique collections inspired by the Artist Network Program." date: "2025-12-26T12:34:54+01:00" language: "en-gb" canonical_url: "https://www.boardriders.com/en-gb/rvca/" source_url: "https://www.boardriders.com/en-gb/rvca/" content_type: "text/markdown" --- ![RVCA Logo](https://www.boardriders.com/wp-content/uploads/2025/12/logo-rvca.png) # RVCA **The Balance of Opposites** RVCA is the brainchild of company Founder, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as naturally on the shelves of boutiques as on those of a local skateshop, RVCA is brought together by a group of like-minded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself. PM Tenore’s intention from the very beginning was to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle, all in an original way. At the forefront of this vision has been RVCA’s Artist Network Program (“ANP”), a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence. Established to promote the genuine integrity of RVCA’s subcultures while simultaneously giving back to the community, RVCA, in essence, has redefined the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, chaos; past, present. For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture, and above all doing it with integrity; as a united family and close-knit community. ![RVCA Logo](https://www.boardriders.com/wp-content/uploads/2025/12/logo-rvca.png) RVCA ## **History** ![RVCA Bali and Tokyo stores opened.](https://www.boardriders.com/wp-content/uploads/2026/01/2018-tokyo.jpg) RVCA Sport for Women was launched and the RVCA Bali and Tokyo stores opened. 2018 2018 2017 ![RVCA won the SIBA Men](https://www.boardriders.com/wp-content/uploads/2026/01/2017-oz.jpg) RVCA won the SIBA Men’s Brand of the Year (Australia). 2017 ![Opened Santa Monica store.](https://www.boardriders.com/wp-content/uploads/2026/01/santa-monica-store.jpg) Opened Santa Monica store. 2016 2016 2014 ![](https://www.boardriders.com/wp-content/uploads/2026/01/2010-knost.jpg) RVCA won the SIMA Men’s Brand of the Year (2010, 2011, 2012, 2013, 2014). 2014 ![RVCALOHA was launched.](https://www.boardriders.com/wp-content/uploads/2026/01/2012-rvcaloha.jpg) RVCALOHA was launched. 2012 2012 2010 ![PM Tenore builds RVCA Sport training facility at RVCA HQ.](https://www.boardriders.com/wp-content/uploads/2026/01/RVCA-HQ-GYM.jpg) PM Tenore builds RVCA Sport training facility at RVCA HQ. 2010 ![RVCA Sport was launched.](https://www.boardriders.com/wp-content/uploads/2026/01/2009.jpg) RVCA Sport was launched. 2009 2009 2009 ![RVCA x Erin Wasson collaboration](https://www.boardriders.com/wp-content/uploads/2026/01/erin-wasson.jpg) RVCA x Erin Wasson collaboration. 2009 ![Moved to new HQ on 16th St in Costa Mesa.](https://www.boardriders.com/wp-content/uploads/2026/01/16th-building.jpg) Moved to new HQ on 16th St in Costa Mesa. 2009 2009 2008 ![RVCA partners with Antonio Colombo and Cinelli bikes on launch of “Pressure.”](https://www.boardriders.com/wp-content/uploads/2026/01/pat-cinelli.jpg) RVCA partners with Antonio Colombo and Cinelli bikes on launch of “Pressure.” 2008 ![The RVCA store on the historic corner of Haight & Ashbury was opened.](https://www.boardriders.com/wp-content/uploads/2026/01/2007.jpg) The RVCA store on the historic corner of Haight & Ashbury was opened. 2007 2007 2006 ![RVCA made its MMA Debut with BJ Penn.](https://www.boardriders.com/wp-content/uploads/2026/01/2006.jpg) RVCA made its MMA Debut with BJ Penn. 2006 ![RVCA launched the ANP Quarterly magazine](https://www.boardriders.com/wp-content/uploads/2026/01/2005.jpg) RVCA launched the ANP Quarterly magazine. 2005 2005 2002 ![The Artist Network Program was established](https://www.boardriders.com/wp-content/uploads/2026/01/2002.jpg) The Artist Network Program was established to create a platform for artists and give back to charities. 2002 ![PM Tenore started RVCA](https://www.boardriders.com/wp-content/uploads/2026/01/2001.jpg) PM Tenore started RVCA from his garage with partner Conan Hayes. 2001 2001 ![Rvca Logo](https://www.boardriders.com/wp-content/uploads/2025/12/logo-rvca.png) RVCA ## KEY PRODUCTS CATEGORIES # T-Shirts / Wovens / Denim / Pants Workwear with a Fashion Twist [RVCA.eu](http://rvca.eu/) ![RVCA Logo](https://www.boardriders.com/wp-content/uploads/2025/12/logo-rvca.png) RVCA ## Advocates Curren Caples / Barron Mamiya / Kevin “Spanky” Long / Luke Davis / Ruotolo Twins [Advocates](https://rvca.fr/advocates/) ![RVCA Logo](https://www.boardriders.com/wp-content/uploads/2025/12/logo-rvca.png) RVCA ## SOCIAL MEDIA [![Rvca Facebook](https://www.boardriders.com/wp-content/uploads/2025/12/facebook.png)](https://www.facebook.com/rvca/) [![Rvca Youtube](https://www.boardriders.com/wp-content/uploads/2025/12/youtube.png)](https://www.youtube.com/user/rvca) [![Rvca Instagram](https://www.boardriders.com/wp-content/uploads/2025/12/instagram.png)](https://www.instagram.com/rvca/)