---
title: "ROXY - Women's Surf, Snow & Swimwear Brand | Boardriders"
description: "Since 1990, ROXY has united women through a shared passion for the Mountain and the Wave. Discover collections striking the perfect balance between style, performance, & femininity."
date: "2025-12-26T12:33:58+01:00"
language: "en-gb"
canonical_url: "https://www.boardriders.com/en-gb/roxy/"
source_url: "https://www.boardriders.com/en-gb/roxy/"
content_type: "text/markdown"
---

![Logo Roxy](https://www.boardriders.com/wp-content/uploads/2026/01/logo-roxy.png)

# ROXY

We Exist to Empower

ROXY is a way of life. ROXY is a community. ROXY is a passion for uniting and broadening vast groups of women who share common, core values.
Ever-inspired by the Mountain and the Wave, we create a first-of-its-kind product that strikes the balance between style, performance and femininity. Our collections are rooted in a quarter-century of design heritage – ensuring credibility, comfort, reliability and fashion; from the casual observer to the dedicated core, from Abbott Kinney to the North Shore. In all that we do, we place critical emphasis on contemporary communication that is aspirational, inspirational and highly personal.

![Roxy Logo](https://www.boardriders.com/wp-content/uploads/2026/01/logo-roxy.png)

ROXY

## **History**

![Stephanie Gilmore claimed her 7th ASP World Surfing Champion Title](https://www.boardriders.com/wp-content/uploads/2026/01/ok-rx-2014-ok.jpg)

Stephanie Gilmore claimed her 7th ASP World Surfing Champion Title

2018

2018

2017

![Make Waves Move Mountains](https://www.boardriders.com/wp-content/uploads/2026/01/ok-rx-2017-ok.jpg)

ROXY lance la tournée Make Waves Move Mountains.

2017

![Kelly Sildaru win Winter X Games](https://www.boardriders.com/wp-content/uploads/2026/01/ok-rx-2016-ok.jpg)

At only 13 years of age, Kelly Sildaru was the youngest skier to win a Winter X Games gold medal.

2016

2016

2015

![Run SUP Uoga Fitness Events](https://www.boardriders.com/wp-content/uploads/2026/01/ok-rx-2015.jpg)

ROXY hosted a series of global fitness events featuring run, SUP, and yoga divisions.

2015

![Roxy Launch The Fitness Collection](https://www.boardriders.com/wp-content/uploads/2026/01/ok-rx-2010-ok.jpg)

ROXY lance sa collection fitness technique à la pointe de l’industrie.

2010

2010

2010

![Torah Bright won the Olympic gold medal in snowboard halfpipe](https://www.boardriders.com/wp-content/uploads/2026/01/ok-rx-2009.jpg)

Torah Bright décroche la médaille d’or olympique en halfpipe.Torah Bright décroche la médaille d’or olympique en halfpipe.

2010

![ROXY introduced its snow team](https://www.boardriders.com/wp-content/uploads/2026/01/ok-rx-1998-ok.jpg)

ROXY lance sa team Snow.

1998

1998

1997

![Lisa Andersen claimed her 4th consecutive World Surfing Champion title](https://www.boardriders.com/wp-content/uploads/2026/01/ok-rx-1997-ok-2.jpg)

Lisa Andersen claimed her 4th consecutive World Surfing Champion title.

1997

![Lisa Andersen signed with ROXY](https://www.boardriders.com/wp-content/uploads/2026/01/ok-rx-1994.jpg)

Lisa Andersen signed with ROXY and became ASP World Surfing Champion.

1994

1994

1993

![ROXY released the heart logo.](https://www.boardriders.com/wp-content/uploads/2026/01/ok-rx-1993.jpg)

ROXY dévoile son logo en forme de cœur.

1993

![Lancement de la marque Roxy](https://www.boardriders.com/wp-content/uploads/2026/01/ok-rx-1990.jpg)

The world was ready for ROXY. The first-of-its-kind boardriding brand for women launched in 1990 and spread across the globe, generating millions in just the first few years.

1990

1990

![Roxy Logo](https://www.boardriders.com/wp-content/uploads/2026/01/logo-roxy.png)

ROXY

## KEY PRODUCTS CATEGORIES

# SWIM / MOUNTAIN WEAR / LIFESTYLE

Ever inspired by the Mountain and the Wave, we create a first-of-its-kind product that strikes the balance between style, performance and femininity. Our collections are rooted in a quarter-century of design heritage-ensuring credibility, comfort, reliability and fashion; from the casual observer to the dedicated core, from Abbott Kinney to the North Shore. In all that we do, we place critical emphasis on contemporary communication that is aspirational, inspirational and highly personal.

[roxy.eu](http://roxy.eu/)

![Roxy Logo](https://www.boardriders.com/wp-content/uploads/2026/01/logo-roxy.png)

ROXY

## SOCIAL MEDIA

[![Facebook Roxy](https://www.boardriders.com/wp-content/uploads/2025/12/facebook.png)](https://www.facebook.com/roxy/)

[![Linkedin Roxy](https://www.boardriders.com/wp-content/uploads/2026/01/linkedin.png)](https://www.linkedin.com/company/roxyboardriders/)

[![Youtube Roxy](https://www.boardriders.com/wp-content/uploads/2025/12/youtube.png)](https://www.youtube.com/roxy)

[![Instagram Roxy](https://www.boardriders.com/wp-content/uploads/2025/12/instagram.png)](https://www.instagram.com/roxy/)