Stylish, Progressive, Urban, Connected
Dime Legacy is released.2017
Wes Kremer won Thrasher mag Skater of the Year.2014
Ken Block released Gymkhana 2.2009
Danny Way jumped the Great Wall of China.2005
DC was acquired by Quiksilver, Inc.2004
DC released “The DC Video.”2003
DC debuted Artist Projects program with Shepard Fairey and KAWS.2001
DC released its first footwear collaboration with Supreme.1999
DC embarked on the first DC Euro Super Tour.1998
Danny Way set the high air record made with a ramp jump from a helicopter.1997
DC released the first Danny Way and Colin McKay pro models.1994
Founded by Ken Block and Damon Way.1993
FOOTWEAR / JACKETS / FLEECE / TEES / CAPS
Founded in 1994, DC quickly grew to become a leader in performance skateboarding shoes and a renowned action sports brand. Today DC stands as a global brand whose product line is inextricably linked with innovation and has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear and accessories.
Turning learners into legends, DC has built a world-class team of professional skateboarding and snowboarding athletes that exemplify and enhance DC’s brand as well as development in its signature products. Just like the brand, there is no status quo, they are an eclectic and diverse team and their unique styles are one epic masterpiece.