DC Shoes is the lifestyle brand amplifying street and skate culture that promotes individuality through distinctive footwear and apparel stories.
We exist to connect communities of creative individuals around the world.
Founded in 1994, DC quickly grew to become a leader in performance skateboarding shoes and a renowned action sports brand. Today DC stands as a global brand whose product line is inextricably linked with innovation and has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear and accessories.
Turning learners into legends, DC has built a world-class team of professional skateboarding and snowboarding athletes that exemplify and enhance DC’s brand as well as development in its signature products. Just like the brand, there is no status quo, they are an eclectic and diverse team and their unique styles are one epic masterpiece.